Wilmington: Edit # 2

For my second edit to the Wikipedia, Wilmington, Delaware Article, I decided to create a shopping section. To the shopping section I added the following:

"Wilmington's location, being so very close to the Pennsylvania/ Delaware border results in it's malls and shopping centers with their tax free shopping being very popular among Pennsylvania residents.
Malls" ( sub heading)
"Wilmington is home to one shopping mall, The Concord Mall."

Job Interview: Edit # 2

For my second edit to the wikipedia, job interview article, I decided to add the following sentences to the process section:

"A candidate should follow up the interview with a thank you letter expressing their appreciation for the opportunity of meeting with the company representative. The thank you letter ensures that the candidate will stay fresh in the interviewer's mind."

Jig Saw Puzzle: Edit # 2

For my second edit to the wiki Jig Saw Puzzle article, I decided to alter one of the sentences in the Trivia Section. The original way the sentence read was as follows:
"It is possible to glue completed puzzles to a backing for permanent display."
Now, because of me the sentence goes like this, " It is possible to glue completed puzzles to a backing to be used as inexpensive, colorful, artwork for a finished basement or family room."

Trigeminal Neuralgia: Edit # 2

As I mentioned in an earlier post my mother was diagnosed with Trigeminal Neuralgia, a chronic pain disorder that causes those suffering from it to experience episodes of excruciating pain in their face. Trigeminal Neuralgia usually develops after age forty, however there have been cases of people as young as 3 years of age suffering with it.

Prior to my most recent wiki contribution, the Trigeminal Neuralgia article did not mention that the disorder can develop in children. It only said that, "It (Trigeminal Neuralgia) usually develops after the age of 40." To me this sentence gives no indication that people much, younger than 40 could get it. So I expanded on the sentence by adding "although there have been cases with patients being as young as three years of age". I feel this is an important addition because, if people are unaware that this disorder can form at a young age, misdiagnosis could occur.

An Experiment

For the remaining part of the semester our class will be conducting a search engine experiment. This experiment requires every student to link the word stiuqxela (alexquits backwords) to the Green bay packers website, as I have just done: stiuqxela. Stiqxela when entered into google currently returns zero results.

Classroom learning

Recently in class we discussed how the internet is changing the ways in which buisnesses communicate with consumers. Gone are the days in which it is only neccessary for companys to reach consumers by traditional forms of comunication, such as television and billboard advertisements. Today thanks in part to wikis, discussion boards and blogs in which consumers are able to share opinions and experiences with milions upon millions of people, engagement marketing is becoming an important means of communicating with customers. Engagement marketing, as described by wikipedia is "a marketing strategy that invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs."
Examples of engagement marketing given in class were Microsoft channel 9 , Scobleizer, and GM Fastlane. An additional illustration of this type of marketing which we did not cover is Curbed : The New York City Neighborhoods and Real Estate Blog.

Class 3/14

Recently our class discussed how Viacom, the parent company of MTV and Comedy Central, sued Google and YouTube in federal court , in which Viacom complained of “massive intentional copyright infringement.” In its complaint, Viacom accused YouTube of a “brazen disregard” for the law. “YouTube has harnessed technology to willfully infringe copyrights on a huge scale, depriving writers, composers and performers of the rewards they are owed.” Google responded by saying it was not intimidated by the lawsuit and “confident that YouTube has respected the legal rights of copyright holders.” This lawsuit is certainly a battle of the titans and will have a significant impact on future use of the Internet. In my opinion YouTube has the much better case. Although Viacom in a way is right in that it feels its been robbed because it is not being compensated for its copyrighted content, and that content is being used without its permission. However, is Viacom really being hurt financially. The short "stolen" clips shown on YouTube it seems to me is a free form of advertisement for Viacom and will increase vieweship just like movie trailers or short advertisements for a show increase the publics interest in seeing the entire show. When people view the short clip on YouTube they will probably be more eager to see the entire show. These short clips on YouTube can be viewed as a marketing tool. I therefore think at the end the parties will compromise and reach an out of court settlement in that Viacom will allow short clips of copyrighted material to be shown on YouTube and YouTube may have to pay a modest amount of compensation. The challenge will be how will the parties work out a system so that Viacom gives permission to YouTube before it shows the clip.