Upcoming Event | Emerging Marketing Technologies Workshop

I recently read this article on one of the required blogs.
It is about how on May 24-25 a workshop will be held at St. Norbert College on Emerging Marketing Technologies. This seminar will discuss the latest technologies, tools and methods for reaching customers. This workshop will not only inform and instruct the attendees on the latest technology tools to improve marketing but will also allow paticipants to apply the specifics of the technologies to their actual business. According to the announcement participants will learn: 1. The newest terminology surrounding the latest marketing tools, 2. The most popular technology driven markeing vehicles, and identify which will work best for your customer and how to combine this with your existing marketing strategy, and 3. Use the tools and techniques and knowledge gained to execute an effectuve marketing campaign. Aas to Who Should Attend? Sales and markeing executives and directors, those responsible for internet markeing and ad agency media directors for all size corporations and organizations.

I was very excited to see that the field of marketing attempts to keep pace with the newest technolgies and the latest research. Our society is becoming more complex, consumer tastes are more descriminating and sophiticated and the number of media outlets continue to expand and grow. The markeing professional must be aware of all of these technology advancement and be able to take fullest advantage of them in order for the marketing function to contribute to the success of a business. Since it is virtually impossible for any one individual to learn on his own about all the latest marketing tools and technologies avaialbe in the field of marketing it is necessary for the marketing professional to reglarly attend workshops, seminars and lectures in order to gain this knowledge and to keep his/her skills up to date.