Commenting on Group Members Blogs

Here are links to the comments I made on my group members' blogs.

Kristen McNamee: Scrapblogging
Kristen McNamee:Slashdot post

Theresa Bartley: You Tube Stars
Theresa Barley: Google's New Search

Kristen Mastrola:Post on a Teammate's Blog
Kristen Mastrola: Vanity Search

Jig Saw Puzzle | Final Post

Over the length of time that I was an editor for Wikipedia, the jig saw puzzle article did not experience much change. Considering the article consisted of lots of interesting, high quality, cited content when I first encountered it, this wasn't a suprise to me. With the exception of a couple other editors who made a few, small additions, I was the only person who added information. I created a section, and that is where I inserted some of the new information. I am under the impression that this article was monitored pretty closely, since whenever vandalism or misinformation occured(or appeared) it was quickly removed whereas other articles I've seen would contain spam for months before anything would be done about it.

I am slightly dissapointed with the response( or lack there of) I recieved. The only edits that were made to my work were grammer corrections, I was hoping people would add to or improve on the content I added to the section I created(first edit back in the beginning of march). but nobody ever did.

Links to posts discussing my edits

Edit one

Edit two

Edit three

Comparison of most recent version of wikipedia article with the version existing right after I made my first edit.

Comparison

In Class Learning | Resonance Partnership Blog

Sometime shortly after the tragic events at Virginia Tech occurred our class read the following article:Virginia Tech: Social Media in Crisis Planning. This article discusses a CDC panel topic on public health care blogging in a social media world in which information is disseminated real time during a crisis. This panel discussion took place a day after the terrible tragedy at Virginia Tech. This crisis highlighted the need for officials to use social media tools as part of their crisis management plan. If the social media were viewed as a tool for enhancing communication it would be more widely recognized and its use would be more widespread. As the Virginia Tech tragedy was unfolding although school officials did not make use of these tools students used mobile phones, digital cameras, social networks such as Flickr, Facebook and MySpace, blogs and video to communicate with each other and to document the tragedy in real time. The question people were asking was why weren't the instant tools: Text and voice messages used by the university to notify students? Since almost all students are wired....this is the best way to communicate with them. Certainly during the Virginia Tech tragedy it could have saved lives by for example telling students not to go to class and to stay in their dorm rooms with the doors locked. In fact it would be advisable for every organization, business, schools and universities ( and even families) to use these tools as part of their crisis planning.

This article was a real "eye opener" in that it made me more conscious of the fact that today, people can be instantly connected to one another electronically though text messaging, IM, cell phones, and e-mails. And it is critical that our society take full advantage of these modes of instant communication especially during an emergency. Therefore, an integral part of any crisis management must include developing a social media strategy to enhance communication that disseminates vital information in real time especially during an emergency.

In Class learning | DIGGS.com

A week ago our class read and discussed an article titled, How Dig.com is democratizing the news. The subject of this article is the Intenet site Digg.com. This site was founded in 2004 by Kevin Rose and today has more than 180,000 registered users and serves up 6 million pages every day. Digg is a user driven social content website. What this means is that everything on Digg is submitted by its community of users which are its registered users. After a user submits an article a video or any other content, other people read and view ths submission and Digg what they like best. If the story becomes popular and receives enough Diggs (user endorsement), it is promoted to the front page for the millions of visitors to see. Each registered user who supplies the content to the site determines what news, videos and podcasts will appear on the site. The site refers to itself as a digital media democracy. The concept of Digg is not original. Rose admits that his site was inspired by and is a combination of such sites as Slashdot, MySpace, and Del.icio.us. These are are all community-driven website however unlike these Dig.com allows users to view all the submitted stories. Dig gives complete control to the community. If a story or video has many Digs -they are then elevated to the homepage.

I found the concept of this site very interesting so I decided to explore it further on my own by visiting the site its self and reading about it on wikipedia. It is obvious by the fact that it has a very large user base and that there are rumors that Yahoo wants to buy it that this site is extremely popular. I was a little disappointed to learn that the one story that catapulted this site to "stardom" was when Paris Hilton's cell phone was hacked, someone close to the perpetrator posted a blog item about it to Digg, and the story quickly hit the homepage. The next morning, Digg was the No. 1 result in both Yahoo and Google. This episode would make Digg appear to be no more than a tabloid. The Digg content is however much broader and wide ranging. It contains articles on science, technology, current news, politics and entertainment. Moreover, its content is ever expanding and is really limitless. Many criticisms have been directed at Diggs. Some feel that users have too much control over content, allowing things to be blown out of proportion and misinformation to flourish. The site has also allowed stories to appear on its site that companies paid for. Another criticism that I find particularly disturbing is that faulty or misleading articles can reach many users quickly, blowing out of proportion the unsupported claims or accusations. I guess this type of criticism can be aimed at the whole internet. It has also been reported that the top 100 Digg users controlled 56% of Digg's frontpage content, and that a small group of just twenty individuals had submitted 25% of the frontpage content.

Final Post | Trigeminal Neuralgia

The wikipedia article for Trigeminal Neuralgia was very well written and had an extensive collection of information . It took me a while to come up with new information to add. Because it had such a thorough collection of information when I first encountered it, it hasn't really changed much since then. For each of my three edits, I added new information, which still appears on Wikipedia.

Here are links to my edits:

Edit 1

Edit 2

Edit 3

Job Interview | Final Post

Compared with the other articles I monitored throughout the course of this project (beginning mid February), the job interview entry experienced the least amount of activity, with at least a week seperating some edits and only 40 edits (including the ones I did) between my first edit and the most recent version of the article. Durring this time I was the only person to add new information (although a few external links were added, but were quickly erased). Edits made by others fell into the following three categorie: 1. Vandalism; 2. Removal of vandalism;
3. Grammar corrections (the majority of which were made to information that I added). Overall I was dissapointed with the progression of the article, it didnt change much since the beggining of the project. I consider the article to be well written, of high quality and relevant content. However, there is a tremendous amount of information that could be added as well as more high quality external links. Also many more citations are needed (curently there is only one citation which I added) before this article can be considered up to encyclopedic standards.

Summary of my contributions
My first edit consisted of creating a new section which I called Preparation to which I added a paragraph of information. I aslo added information to an already existing section titled, Process. For my second edit I contributed more information to the Process section. Finally, for my third edit, I corrected a grammar error, and also inserted a citation (to information I had added during my second edit) in response to a negative reaction I had recieved. The only changes made by others to my edits were grammar corrections which I felt enhanced what I had written. As mentioned earlier in this post, I did receive a negative response on the discussion page of the Job Interview article, related to the following information which I had added during my second edit.

"A candidate should follow up the interview with a thank you letter expressing their appreciation for the opportunity of meeting with the company representative."

And here is the response I recieved
"Should? According to whom? Is this an encyclopedia or a self help book? It could be equally argued that the company should write a thank you letter to express appreciation for meeting such a wonderful candidate. And by the way, WTF still writes letters these days? "Klafubra
19:02, 9 May 2007 (UTC)"

To which I immediately wrote out the following response expressing how I felt. However after I finished writing it I was able to restrain from posting it on wikipedia.
"Your lack of any substancial comments is apparently why you had to resort to using curse words. Being courteous, considerate and appreciative are still very much accepted behaviors and the skill of letter writing is alive and well and practiced by literate and intelligent people. And by the way who said an e-mail and a "letter" are mutually exclusive? Finally, nowhere do I preclude the possibility of the company also writing to the candidate. "
Links to my blog post where I originally discussed each edit
Edit 1
Edit 2
Edit 3

Wilmington, Delaware | Final Post

First Impressions of this Wikipedia article, and disccusion of my contributions

When I first encountered the Wikipedia article for my home town (March 22), I was very impressed since, it contained an extensive and accurate collection of information. I even learned a little about the place I've called home for almost my entire life. When I browsed the history logs I was amazed by how often the article was edited (at least one edit a day). For my first two edits I was unable to come up with any relevant information to contribute to the already existing sections, so I created new ones. Each time I created a section I inserted subsections and added one or two facts to each . For my third edit I was finally able to come up with information to add to an existing section that was created by someone other than my self.

The following is a more detailed description(than given above) of my first two edits.

EDIT ONE: Section Title- Media, Subsection Titles- Radio, Television, Newspaper

EDIT TWO: Section Title-Shopping, Subsection Title- Malls

Below are links to my previous posts discussing the edits I made:

Edit One

Edit Two

Edit Three

Community's Reaction to my contributions:

Over the course of this project, only my first edit was altered, the other two were left untouched.

Details of alterations made to first edit:

The section heading was not changed. The Radio and Television subsection was merged into one with a new title- Radio, Television, and Film. The information I added to Radio and Television and Film was included in the newly designated subsection with no additional information added by others. Also, the Newspaper section was renamed, Publications, and contained only the facts I had contributed, with no new facts added. Finally, a third subsection was created titled Portrayal in the Media, and numerous facts were added some of which were taken from a section titled Trivia, which was then deleted.

My Interpretation of Community Reaction

At first it struck me as odd that the titles of my subsection were broadened (Newspaper changed) without any additional information included, which would have warranted broadening the titles. For example, no magazines were added to the new Publications section, but then I recalled that this was one of the beneficial characteristics of Wikis, which was to have other people expand on your ideas. By not removing my contributions, but instead either leaving them untouched or building on them suggests that the community felt they were worthwhile and enhanced the quality of the article. Overall I was satisfied with the changes that were made to my additions and felt they improved what I had written.

Article Progression
The activity of the article remained at the same high level throughout the entire length of this project. And the quality of the paper improved over time. The edits made by other people (with the exception of those made to my additions) fell under the following four categories:
1. Vandalism (curse words); 2. Removing of vandalism ( which usually occurred within minutes suggesting the article was monitored very closely); 3. Grammar improvements (made up the majority of edits); 4. Addition of facts (all interesting, accurate and insightful).
Below is a link to a page comparing the article as it was at the start of this project with the most recent version.
Comparison

Job Interview | Edit # 3

For my third edit to the Job Interview, Wikipedia Article, I corrected the following grammar error(it's in bold):" Candidates generally dress slightly better than they will be expected to wear to work, with a suit being appropriate for a white-collar job interview, but jeans being appropriate for an interview as a plumber. I did this by changing the sentence so that it would read the following way (changes in bold): "Candidates generally dress slightly better than they would for work, with a suit being appropriate for a white-collar job interview, but jeans being appropriate for an interview as a plumber."

I also added a citation to a sentence I had added during a past edit. In order to add the citation I needed to add a reference section, so I did that as well.

Comment on Team Mate's Adword Post

I recently read a post on my teammate, Kristen Mastrola's Blog. This post describes an article on the Adword internet site. The article discusses a pricing model for internet sites called pay-per-action. Pay-per-action allows the advertiser to pay based on measures and factors established by the advertiser, and the advertiser only pays if the criteria he/she establishes are met.

I found this post to be very interesting especially the pricing method that was discussed. The challenge for all advertisers is always how do you evaluate if what you are advertising is effective and then what is the most appropriate mechanism for paying for such advertising. The internet is a unique medium of advertising. It is very technological based and therefore offers very unique ways for targeting customers and also for evaluting the effectiveness of your advertising. Pricing an ad that is tied directly to how effective that ad is especailly if based on measures developed by the advertiser is a very creative way of pricing and should be welcome by both advertisers and the for profit internet sites.

Upcoming Event | Emerging Marketing Technologies Workshop

I recently read this article on one of the required blogs.
It is about how on May 24-25 a workshop will be held at St. Norbert College on Emerging Marketing Technologies. This seminar will discuss the latest technologies, tools and methods for reaching customers. This workshop will not only inform and instruct the attendees on the latest technology tools to improve marketing but will also allow paticipants to apply the specifics of the technologies to their actual business. According to the announcement participants will learn: 1. The newest terminology surrounding the latest marketing tools, 2. The most popular technology driven markeing vehicles, and identify which will work best for your customer and how to combine this with your existing marketing strategy, and 3. Use the tools and techniques and knowledge gained to execute an effectuve marketing campaign. Aas to Who Should Attend? Sales and markeing executives and directors, those responsible for internet markeing and ad agency media directors for all size corporations and organizations.

I was very excited to see that the field of marketing attempts to keep pace with the newest technolgies and the latest research. Our society is becoming more complex, consumer tastes are more descriminating and sophiticated and the number of media outlets continue to expand and grow. The markeing professional must be aware of all of these technology advancement and be able to take fullest advantage of them in order for the marketing function to contribute to the success of a business. Since it is virtually impossible for any one individual to learn on his own about all the latest marketing tools and technologies avaialbe in the field of marketing it is necessary for the marketing professional to reglarly attend workshops, seminars and lectures in order to gain this knowledge and to keep his/her skills up to date.

Trigeminal Neuralgia: Edit # 3

I added the following information to the treatment section of the Trigeminal Neuralgia Article: "Electric and Magnetic Field or EMF for short is a new treatment being used to treat Trigeminal Neuralgia."
I felt it was important to add a new treatment to the article, since every patient seems to have a different response to each new possible remedy, so every new treatment that is developed gives hope to those stricken with TM that there is a chance that someday there will be a cure for this terrible affliction.

Jig Saw Puzzle: Third Wiki Edit

For my final edit to the wiki article for the jig saw puzzle I decided to contribute to the variation section by adding the following information: "There are also computer versions of jigsaw puzzles which have the advantages of zero clean up as well as no risk of loosing any pieces."

Wilmington: Third Edit

I decided to contribute to the Education Institution section of the wikipedia article by adding the following schools: Albert Einstein Academy, Wilmington Montessori, St. Mary Magdalen, St. Anthony Grade School, and the Immaculate Heart of Mary School. These are all private grade schools that are not high schools. Previously the article only listed grade schools that were public, and private grade schools that were also high schools. Now parents using wikipedia as a source will have a more complete list of schools to choose from to send their young ones to.
I also rearranged this section since it originally had two paragraphs, one discussing public schools, and the other one discussing both private schools and charter schools. I thought this was misleading since charter schools(free to parents) and private schools are different, so I split the second paragraph into two.

Required Blog Article

I recently read this post on slashdot, titled "Some Schools Ending Laptop Programs." It is a shorter version of an article discussing this issue in the New York Times. The article reports that highschools, middleschools and elementary schools that had implemented laptop programs, which gave a laptop in every student, are now abandoning these programas. Schools instituted
these programs "... to prepare their students for a technology-driven world and to close the so-called digital divide between students who had computers at home and those who did not."
Although many school administrators and teachers say, "laptops in the classroom have motivated even reluctant students to learn, resulting in higher attendance and lower detention and dropout rates," they also point out that academic performance as measured through standardized test scores and grades have not improved since the programs were implemented and that the benefits do not outweigh the costs associated with these programs. In addition to the money originally used to finance these programs, such costs include maintenance costs, time spent tightening network security to deal with students hacking into local business and students viewing pornography sites, increased cheating problems, and computers operating slow due to so many students using them all at one time. Students are usually able to find ways around the tightened security networks. Money is being spent on maintenance fees as opposed to training teachers who are reluctant to incorporate these computers into their lesson plans. I think in order for the computers to be effective teachers need to be trained on how to properly use them as a teaching tool. I think placing the computes in a computer lab which would only be available to the students at certain times of the day would be more appropriate and would avoid many of the problems described above. It seems to me that many of the problems assocaited with giving each student a computer could have been foreseen if the schools had sent enough time researching the costs and benefits of this program and developing an appropriate implementation plan for their use. I definitely believe information technology if used correctly would benefit students and enhance their learning experience. In my opinion it is not necessary to give each student his or own computer. Students should definitely have access to a computer but only to do specific assignments and perhaps an additional couple of hours a week to allow them to practice and experience how useful an education and learning tool it can be. However, there must be strict controls to prevent students from visiting prohibited entertainment or pornographic sites. If used propely computers can make school and education more interesting and more enjoyable and thereby enhance the learning esperience. It also struck me that one major error made by the schools was that they immediately instituted the laptop program throughout entire school districts. What they should have done is first test the program in one school before implementing it throughout the school distirct. I am certain if this were done all the problems would have been identified and corrected, and I believe the laptop program would have been successful. Finally, teachers should have been consulted more extensively prior to instituting such a major program. Obtaining the full support of teachers is critical to the success of any educational program.

Wilmington: Edit # 2

For my second edit to the Wikipedia, Wilmington, Delaware Article, I decided to create a shopping section. To the shopping section I added the following:

"Wilmington's location, being so very close to the Pennsylvania/ Delaware border results in it's malls and shopping centers with their tax free shopping being very popular among Pennsylvania residents.
Malls" ( sub heading)
"Wilmington is home to one shopping mall, The Concord Mall."

Job Interview: Edit # 2

For my second edit to the wikipedia, job interview article, I decided to add the following sentences to the process section:

"A candidate should follow up the interview with a thank you letter expressing their appreciation for the opportunity of meeting with the company representative. The thank you letter ensures that the candidate will stay fresh in the interviewer's mind."

Jig Saw Puzzle: Edit # 2

For my second edit to the wiki Jig Saw Puzzle article, I decided to alter one of the sentences in the Trivia Section. The original way the sentence read was as follows:
"It is possible to glue completed puzzles to a backing for permanent display."
Now, because of me the sentence goes like this, " It is possible to glue completed puzzles to a backing to be used as inexpensive, colorful, artwork for a finished basement or family room."

Trigeminal Neuralgia: Edit # 2

As I mentioned in an earlier post my mother was diagnosed with Trigeminal Neuralgia, a chronic pain disorder that causes those suffering from it to experience episodes of excruciating pain in their face. Trigeminal Neuralgia usually develops after age forty, however there have been cases of people as young as 3 years of age suffering with it.

Prior to my most recent wiki contribution, the Trigeminal Neuralgia article did not mention that the disorder can develop in children. It only said that, "It (Trigeminal Neuralgia) usually develops after the age of 40." To me this sentence gives no indication that people much, younger than 40 could get it. So I expanded on the sentence by adding "although there have been cases with patients being as young as three years of age". I feel this is an important addition because, if people are unaware that this disorder can form at a young age, misdiagnosis could occur.

An Experiment

For the remaining part of the semester our class will be conducting a search engine experiment. This experiment requires every student to link the word stiuqxela (alexquits backwords) to the Green bay packers website, as I have just done: stiuqxela. Stiqxela when entered into google currently returns zero results.

Classroom learning

Recently in class we discussed how the internet is changing the ways in which buisnesses communicate with consumers. Gone are the days in which it is only neccessary for companys to reach consumers by traditional forms of comunication, such as television and billboard advertisements. Today thanks in part to wikis, discussion boards and blogs in which consumers are able to share opinions and experiences with milions upon millions of people, engagement marketing is becoming an important means of communicating with customers. Engagement marketing, as described by wikipedia is "a marketing strategy that invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs."
Examples of engagement marketing given in class were Microsoft channel 9 , Scobleizer, and GM Fastlane. An additional illustration of this type of marketing which we did not cover is Curbed : The New York City Neighborhoods and Real Estate Blog.

Class 3/14

Recently our class discussed how Viacom, the parent company of MTV and Comedy Central, sued Google and YouTube in federal court , in which Viacom complained of “massive intentional copyright infringement.” In its complaint, Viacom accused YouTube of a “brazen disregard” for the law. “YouTube has harnessed technology to willfully infringe copyrights on a huge scale, depriving writers, composers and performers of the rewards they are owed.” Google responded by saying it was not intimidated by the lawsuit and “confident that YouTube has respected the legal rights of copyright holders.” This lawsuit is certainly a battle of the titans and will have a significant impact on future use of the Internet. In my opinion YouTube has the much better case. Although Viacom in a way is right in that it feels its been robbed because it is not being compensated for its copyrighted content, and that content is being used without its permission. However, is Viacom really being hurt financially. The short "stolen" clips shown on YouTube it seems to me is a free form of advertisement for Viacom and will increase vieweship just like movie trailers or short advertisements for a show increase the publics interest in seeing the entire show. When people view the short clip on YouTube they will probably be more eager to see the entire show. These short clips on YouTube can be viewed as a marketing tool. I therefore think at the end the parties will compromise and reach an out of court settlement in that Viacom will allow short clips of copyrighted material to be shown on YouTube and YouTube may have to pay a modest amount of compensation. The challenge will be how will the parties work out a system so that Viacom gives permission to YouTube before it shows the clip.

Comments about Teammate's Post

One of my teammates recently took the VALS test, an online survey that asks a number of questions about demographic and motivational characteristics that are then processed to determine shopping habits as well as media, product, and service preferences. Marketers may use this information to more precisely target consumers. My teammate found her survey results to be accurate, and recommended that others take the survey. So I did, and although I responded to the questions as honestly as possible I found that the shopping habits, lifestyle and recreation choices that VALS predicted I would exhibit did not reflect my actual behavior and preferences. If the inaccurate prediction about my behavior is in any way indicative of the quality of the results received by the majority of other respondents to the VALS test than there is a discrepancy between the objectives of the survey (to allow businesses to more accurately target consumers.) and the questions used to predict behavior. I feel that the survey should be expanded to also ask more direct questions specifically dealing with shopping habits, personal behavior and personal preferences. These types of questions together with the existing questions would elicit responses that I feel would more accurately predict behavior and preferences.

Iggys House

While browsing through the required blogs I came across a post discussing the recent launch of www.Iggyshouse.com, a real estate website giving homeowners the ability to list for free their homes for sales on the MLS(Multiple Listing Services). The MLS is a very large database and information system responsible for selling more than 70 percent of U.S. homes. Generally, this system was only available to homeowners if they listed their property through a real estate broker. However, in some cases homeowners could get access to a local MLS if they paid a fixed fee, which was generally about $500. An MLS is a very efficient information sharing system among real estate brokers representing buyers and sellers. Typically there are various commission sharing arrangements among brokers. MLS listing gives the property tremendous exposure to the public as well as to millions of real estate brokers representing buyers or those brokers wishing to partner with a seller's broker to find a buyer. The MLS listing feeds into Realtor.com, AOL,MSN, The Wall Street Journal and other sites popular with buyers search for a home. Generally an MLS listing has certain restrictions as to the amount of information included, however, Iggyshouse.com allows sellers to create elaborate websites with detailed information such as pictures of every room in the house, as well as a video tour. The parent company of Iggyshouse.com is also the owner of a sister company called BuySide Realty, which is an online real estate agency that shares 75 percent of the commissions it receives with the buyer. The parent company bases its business model on the assumption that all sellers will become buyers. They therefore direct sellers who use their free website to BuySideRealty in the hope that sellers will use this web site to purchase a new home. The article also states that there are 1.1 million people who try to sell their home with the services of a real estate broker as well as 400,000 people who pay a fee to be MLS listed.
My initial reaction to this article was that the services provided by Iggyhouse.com would be viewed negatively by real estate brokers and other real estate Internet sites because home sellers would not use real estate brokers as much and therefore commissions would decrease. For instance, as sites such as Buyowner.com, which helps homeowners sell their homes could lose business. However, after further considering the service to be offered by Iggyshouse.com I came to the conclusion that this new company will not have a significant impact on real estate brokers. Sellers who use a real estate broker only for the purpose of being MLS listed and today pay a fixed fee, and who decide instead to use the MLS free service by Iggyhouse.com might find this service attractive. However, those sellers who use a full service real estate broker today will probably not switch to Iggyhouse.com since they will continue to realize that the advantages of using a broker far outweigh the small benefit of saving the cost of getting the MLS listing for free. I do think this free service will hurt those websites catering to seller and which only offer sellers the opportunity to list their homes on their website but do not provide access to MLS. I think these websites will respond by also offering the MLS for free to their users. This I feel would diminish the competitive edge that Iggyhouse.com is attempting to achieve. Although Iggyhouse.com will provide additional exposure for those who want an MLS lisiting without having to use a broker I feel that these sellers will eventually have to deal with a broker if he wants to sell the house, for example he may have to deal with the buyers broker. And in the negotiations the seller will have to pay some or all of the commission to the broker. Notwithstanding anything else the main objective is still to sell your house, and if necessary sellers will still be willing to pay thousands of dollars in commissions to achieve that objective. Also, I feel that because real estate brokers provide many other services to sellers that most sellers will still not want to go it alone and that a free MLS listing will not induce them to forgo the services of a broker. However, for those sellers who today try to go it alone this I believe will be a valuable service. As for Buyside Realty, I feel this is an excellent marketing technique that will take full advantage of all the traffic that Iggyhouse.com will receive for its free service. What is unclear is whether enough business will be generated by BuySide Realty to compensate for the free services that will be offered by Iggyshouse.com.

Fourth Wikipedia Edit

Throughout the semester I will be enhancing the Wikipedia article about Wilmington, Delaware, my hometown. My first contribution to the article was the creation of a media section, to which I added the following three subsections: Radio, Television and Newspaper. In addition, I included a fact relating to each of the three subsections.

Wikipedia Edit # 3

The long anticipated arrival of the third Wikipedia article I will be editing , is now finally here. I have decided to take you all out of the dark and tell you that I have unselfishly decided to share my knowledge of the jigsaw puzzle with Wikipedia and all its readers.
And for my first edit to the article I chose to enhance it by creating a "Strategies" section. A Strategies section was needed since among other things putting a puzzle together can be a very relaxing activity, however often times people can become overwhelmingly frustrated by it and quit before they have the opportunity to have an enjoyable experience. The strategies section in Wikipedia will allow for a greater number of people to reap the benefits of completing a puzzle by providing helpful suggestions. To the section I added the following
"For those new to puzzles it is recommended that you choose one consisting of multiple areas with contrasting designs and colors. This enables the narrowing down of potential portions of the puzzle where a particular piece will fit."
Click here to view the entire article: Wikipedia Jig Saw Puzzle Article

Wikipedia Edit # 2

For my second Wikipedia edit i decided to add the following to the Trigeminal Neuralgia article i will be contributing to this semester:

"Alternative and Complementary health care treatments such as Chiropractics or Acupuncture are sometimes used either in combination with drugs or alone to help manage pain caused by this disorder."

I am assuming most of you reading this have not heard of Trigeminal neuralgia. I hadn't heard of it either until my mother was diagnosed with it four years ago. Trigeminal neuralgia is a chronic pain disorder that affects the largest nerve in the head and causes those suffering from it to experience episodes of excruciating pain in their face. This disorder has been nicknamed the suicide disorder, since a number of patients took their lives after every treatment they tried was unsuccessful at relieving them of pain. My mother has been lucky since whenever she had an episode the medication she took was able to lessen the pain enough so that it would be tolerable. She has been in remission for a year and a half now but her and her doctors don't know whether it will come back or not.

If you would like more information on this disorder check out the following link: Trigeminal Neuralgia

Will getting involved with a social networking site help the Beer Industry get it's Buzz back?

I read this article from one of the required blogs the other day about how Anheuser-Busch has recently ventured into the world of online social networking by collaborating with social net, Minglenow to create a feature of the site called Clink. AB is doing this to promote the beer industry and its "Here's to Beer" campaign in the hopes that the beer industry will gain back business lost to hard liquor
Minglenow is a new website targeting the 21 to 36 year old party and nightclub demographic and serves as a platform where its members can find out about popular nightclubs, parties and events in their area, as well as meet and reunite with the people who to these hotspots. Clink, the portion of the site dedicated to the beer industry allows its members to upload photos of themselves and friends "clinking" beer glasses and cans together. Members vote on their favorite picture and the most popular pictures are awarded prizes. Next to the Clink Link is the "Here's to Beer" logo with a link to the "Here's to Beer" website. This website is a very dynamic site with video and provides a lot of information. It tries to show that all the beautiful people drink beer and that drinking beer is very "cool"
I think AB's decision to get involved with Minglenow was a smart decision for many reasons. Social networking sites are were it's at online with so many people spending more and more of their online time "surfing" these sites. Also Minglenow's demographic is the same one that the beer industry's campaign is targeting, which is a big plus. And the network site is focusing on a niche with a lot of growth potential that has been inadequately served up until this point, which puts it in the right direction for becoming a success. Although starting with a site in its beginning stages carries the risk of it not being a hit, the advantages provided if it does become successful make it well worth the effort. The biggest advantage is it cost less to get involved with a business at its earliest stage. Also to participate as a partner right from the beginning in something that becomes a success later will give you more control than if you "hop" on board after it becomes a big hit.
The not typical way Anheuser- Busch decided to get involved with the Minglenow website, by integrating itself into the site, is advantageous since it breaks through the clutter of the more common banner advertisements and homepage takeovers. And it does it in a way that doesn't make the viewers (or at least me) feel like they are being advertised to which gives the campaign more credibility.

Let me know your take on AB's decision to get involved with Minglenow, and also do you think AB's decision to finance the entire beer industry's campaign but not mention any of the Company's brands was a good move? Why or Why not?

Wikipedia

For my first Wikipedia edit, I decided to add to the Job Interview article . I created a new section titled Preparation, and contributed the follow information
to it:

"It is very important to be well prepared for an interview. A common reason employers gave the University of Delaware’s career center for not hiring an applicant is the inability of the applicant to fully explain the contents of his or her resume. It is therefore of paramount importance to be able to discuss in detail every item listed on ones resume, and if possible to give examples where appropriate.It is also important to research the company before the interview.To avoid being nervous practice answering difficult questions.
A good source of interview questions can be found by searching the Internet. "

I also added the following to the Process Section of the Article:

"Questions are strongly encouraged, not only do they allow the interviewee to acquire more information but they also demonstrate the candidate's strong interest in the
position and company."

I feel I will be a valuable contributor to this article, since I have recently been on many interviews and have learned a great deal from theseexperiences. I have also been given much guidance on this topic by interviewers, professors and career counselors. As well as read tons of advice on the web pertaining to Interviews.

Purpose of this Blog

Well I thought everyone reading this would be interested in knowing the purpose of my blog so as to know what to expect from future posts. And that is exactly what this post will do, satisfy your burning curiosity as to why am I, Julie Schreiber blogging.
I am enrolled in a class at the University of Delaware titled Information Technology Applications in Marketing. And as the name suggests the class is meant to provide marketing majors with a practical way of learning about the importance of different types of information technologies on marketing plans,strategies and decisions. One of the ways the class does this is by requiring every student to set up and maintain a blog, which will cover class content throughout the course. The blog was chosen because it is becoming a powerful marketing tool, is a safe way to be introduced to HTML and CSS, and is a great way to increase communication.

You should check out the class's blog, it has tons of interesting information and links on it!
Here is the link Information Technology Applications in Marketing

My First Post on my First Ever Blog

Hi everyone! My name is Julie Schreiber and I am a Fashion Merchandising and Marketing major at the University of Delaware.

I would be lost without this (site).